Robert Glenn Howard       rgh@rghoward.com  
Associate Professor of Rhetoric, Religious Studies, and Folklore
Department of Communication Arts
University of Wisconsin – Madison

Rhetoric Society of America Conference, Sunday May 25, 2008
A copy of this paper is available here in .pdf format.
      
Computer Lib and the Vernacular Web: 
The Real-World Emergence of Rhetorical Appeals to the Non-institutional

Appadurai, Arjun, and Carol A. Breckenridge. 1995.  ³Public Modernity in India.²  Consuming Modernity: Public Culture in a South Asian World, ed. Carol A. Breckenridge, pp. 1-20.  Minneapolis: University of Minnesota Press.
Glassie, Henry. 2000. Vernacular Architecture. Bloomington: Indiana University Press.
GVU (The Graphics, Visualization & Usability Center at Georgia Tech). 2001a. GVU¹s Tenth WWW User Survey Graphs: Graphs and Tables of the Results. http://www.cc.gatech.edu/gvu/user_surveys/survey-1998-10/graphs/graphs.html, accessed October 15, 2001.
- - -. 2001b. GVU¹s Third WWW User Survey Programming Years Graphs. http://www.cc.gatech.edu/gvu/user_surveys/survey-04-1995/graphs/info/prog_years.html, accessed October 15, 2001.
- - -. 2001c. WWW User Survey - HTML Results Graphs. http://www.gvu.gatech.edu/user_surveys/survey-01-1994/graphs/results-html.html, accessed October 15, 2001.
Howard, Robert Glenn. 2009.  ³The Vernacular Web of Participatory Media,² Critical Studies in Media Communication:  Forthcoming.
- - -.  2008.  ³Electronic Hybridity:  The Persistent Processes of the Vernacular Web.²  Journal of American Folklore, 121 (480):  192-218.
- - -.  2006.  ³Sustainability and Narrative Plasticity in Online Apocalyptic Discourse After September 11, 2001,² Journal of Media and Religion 5: 25-47.
- - -.  2005a.  ³A Theory of Vernacular Rhetoric: The Case of the ŒSinner¹s Prayer¹ Online.²  Folklore, 116 (3):  175-191.
- - -.  2005b.  ³Toward a Theory of the Worldwide Web Vernacular: The Case for Pet Cloning.²  Journal of Folklore Research.  42.3.  323-360.
Jenkins, Henry, Katie Clinton, Ravi Purushotma, Alice J. Robinson, Margaret Weigel.  2006.  ³Confronting The Challenges of Participatory Culture:  Media Education for the 21st Century.²  Digital Media and Learning.  Chicago:  MacArthur Foundation.  <http://www.digitallearning.macfound.org/site/c.enJLKQNlFiG/b.2108773/apps/nl/content2.asp?content_id=%7BCD911571-0240-4714-A93B-1D0C07C7B6C1%7D&notoc=1>.  January 19, 2007.
Lantis, Margaret. 1960.  ³Vernacular Culture.²  American Anthropologist.  62.2:  202-116.
Nelson, Theodor H.  1974.  Computer Lib: You Can and Must Understand Computers Now/Dream Machines: New Freedoms Through Computer Screens—A Minority Report.  Distributors.
Turner, Fred.  2006.  From Counterculture to Cyberculture:  Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism.  Chicago:  University of Chicago Press.